This is how televangelists convert athiests. It’s how climate change deniers convince people that scientists are wrong. It’s how politicians win office. It’s how great salesmen (and women) get rich. Understanding Your Audience The people who read your sales copy or hear your sales pitch aren’t blank canvasses. They are complex, multi-faceted human beings. They… Continue reading
Post Category → Copywriting
The “Belief Change” Formula That Works
This is how televangelists convert athiests. It’s how climate change deniers convince people that scientists are wrong. It’s how politicians win office. It’s how great salesmen (and women) get rich. Understanding Your Audience The people who read your sales copy or hear your sales pitch aren’t blank canvasses. They are complex, multi-faceted human beings. They… Continue reading
[TUTORIAL] How To Get $0.43 Leads In The Most Competitive Niche On The Planet…
$0.43 Leads That Generate $29.70/Month Each In Profit In all the businesses that I am a part of the Internet Marketing/Online Business niche is the most expensive to generate quality leads from cold traffic. They are jaded. They are oversold. And they’ve seen it all before. In this post I want to show you a… Continue reading
These 2 Ads Made Me $371,749.35… And Counting…
What you’ll learn from reading this: I’ll reveal my 2 highest (and cheapest) converting ads that I used to build an almost $400,000 copywriting business in just 15 months… (HINT: These are the 2 “winners” out of split-testing hundreds and hundreds of ads/targeting groups/etc. over a year long period) You’ll discover why implementing “the laugh test”… Continue reading
Drooling Zombies, Playing Pretend, And Mind Reading Software
Drool flecked at the corners of his mouth. His eyes crazed with excitement and hunger. Arms grasping and grabbing in my direction. In less than 24 hours a horde of zombies (along with werewolves, ghosts, princesses, pirates, ninjas and more) will gather on my front porch. A scene out of the next “Hellboy” film? Nope…. Continue reading
You Need To Listen To This Failed Farmer/Chef’s Apprentice/Social Worker Burn-Out/College Drop Out…
David Ogilvy is a name you probably recognize. And if you haven’t heard of Mr. Ogilvy before, do yourself and your business a favor and buy his book “Ogilvy On Advertising”. Seriously. Not only is it a fun read, but it makes you money. Which is even more fun. (Dang, all this talk makes me… Continue reading
Victorian Era Marketing Trick For Email Riches
It was the best of times, it was the worst of times … Quick. Name that book. (And don’t use Google!) My guess is, even if you’re not much of a reader you recognize that line as the famous opening sentence of Charles Dickens’ A Tale of Two Cities. A Tale of Two Cities is… Continue reading
“Trash That Ad” Episode 3: Comic Book Cleaning Company Takes My Money
This week on the “Trash That Ad” series, I’m going to be delivering this via blog post instead of YouTube video. The reason for this is twofold: 1. You don’t have to listen to me blabber on for 30 to 40 minutes (I am much more succinct in writing). 2. You can download a PDF… Continue reading
The Cult Of Copy Hates Me And Here’s What I Intend On Doing About It
There is this Facebook group called “The Cult Of Copy” run by Colin Theriot (an awesome copywriter by the way). If you want to learn about copywriting, join it, just know it runs a little bit like the Warrior Forum meets Hunger Games so brace yourself. Anyways, I got a message from a client of… Continue reading
The “Ritual Promise” Is A Lie
This is the promise: Step 1. Set up a routine/plan/template. Step 2. The more detailed the better. Step 3. Do it the same way everyday. Step 4. Profit/rise to the top. This is a lie. Here’s why: #1. You Aren’t A Machine In case you need it, consider this the “permission” you seek to use… Continue reading