I make mistakes. A lot of them. Most of the time (luckily) I catch myself early enough in my mistake making process that I can learn a bunch of lessons and get out early before things get crazy… (managing risk is an art form… and only the paranoid survive…). And this week I narrowly missed… Continue reading
Post Category → Information Marketing
How To Run A Business Without Begging The “Seven Figure Marketing Bros” (Step 3)
I was gonna pull out the big guns… And impress you with my traffic driving knowledge… But then I found a bunch of WAY better resources out there that explain it way more eloquently than I could. Just remember this: In email #1 I taught you how to make something that would sell. That means:… Continue reading
You Aren’t “Free” If You Have To Kiss Butts For A Living…
JV traffic is the worst. I’m sorry to say it, but I’m not a fan. Here’s why: The Typical JV Traffic Circle Of Life Step 1. Create An Offer Other Vendors Will Mail Notice how I didn’t say “Create An Offer Your Customers Need”. With JV traffic there is a difference. And it’s no good… Continue reading
The “Ritual Promise” Is A Lie
This is the promise: Step 1. Set up a routine/plan/template. Step 2. The more detailed the better. Step 3. Do it the same way everyday. Step 4. Profit/rise to the top. This is a lie. Here’s why: #1. You Aren’t A Machine In case you need it, consider this the “permission” you seek to use… Continue reading
I’d Rather Be This Than Good
Stephen King is the man. Honestly. He become one of the richest men in the world by simply writing his ideas down on paper. No employees. No angel investors. Didn’t even need to rent an office. That is hustle on a genius level. But here’s the thing… His ideas aren’t that great. They aren’t that… Continue reading
“How Much Does It Cost To Get 19.42% Conversions?”
Here is one of the most common questions I get trickling in to my inbox: “How much does it cost to get X conversions on my product?” People want the hard numbers, man! They want to predict the future to the n’th degree. But you can’t. Not really. There are just too many factors in… Continue reading
The Smart Way To Write JV Emails… That Actually Works.
No thanks. When you’re pitching a joint venture (JV) “no thanks” is the second worst response you can get. What’s the worst? No response at all. If you’re looking to turn a profit online, a JV could be your Holy Grail. They’re fast, effective, and can pay long term dividends. Problem is, much like the… Continue reading
How To Make Info Marketing Suck Less: 10 Ways To Add Continuity Income To Your Business
What if your income DIDN’T rely on unpredictable product launches? Like, what if, maybe you could, sort of, I don’t know… build a truly steady and predictable source of income? As in, you could know exactly how much money was coming into your business next month. That’s no pipedream my friends… it’s simply continuity income…. Continue reading
Are You Really An Information Marketer Or Just A Product Creator? A Quiz. Sort of.
I write a hell of a lot of information marketing sales copy. So much so, that if you knew my daily word count you would probably spew your coffee all over your keyboard. That means that a stupid number of products run across my desk. Most of them are complete garbage. No joke. And that… Continue reading