I have a really hot client. I mean, drop-dead, “let’s make babies together”, gorgeous client. I first met her back in 2008. In 2009 we got married. And we did end up making a baby… And ever since then I have been busting my copy chops all up in her online business. Recently we launched… Continue reading
Author Archives → msadmin
13 Damn Good Places To Swipe Swipes
The Freebies The Agora Newsletter These guys are so damn smart. They have centralized their sign up for “junk-mail” so that you can sign up for all their e-newsletters in one quick sign up process. Genius. Rodale Here is how you can swipe Rodale. Find a magazine/publication in the niche you write for. Buy the… Continue reading
How To Make Info Marketing Suck Less: 10 Ways To Add Continuity Income To Your Business
What if your income DIDN’T rely on unpredictable product launches? Like, what if, maybe you could, sort of, I don’t know… build a truly steady and predictable source of income? As in, you could know exactly how much money was coming into your business next month. That’s no pipedream my friends… it’s simply continuity income…. Continue reading
How to Use “Future Casting” to Turn Your Readers Into A Raging Ball Of Buying Emotion
Imagine being able to string your reader along… Clicking something deep within their brain that forces them to read the next word… then the next… then the next. With each word a well of emotional pain and anguish is unleashed within the reader. They slip from “thinking” to “reacting” and they become entirely your pet…. Continue reading
5 Ways to Integrate NLP Into Your Copywriting
You don’t have to call it NLP if you makes you feel “icky” inside… but some words DO get results. Here a few quick and easy ways that you can start implementing “selling” words into your copy today. 1. Use Positive Language The human mind finds it much easier to focus on positive rather than… Continue reading
Are You Really An Information Marketer Or Just A Product Creator? A Quiz. Sort of.
I write a hell of a lot of information marketing sales copy. So much so, that if you knew my daily word count you would probably spew your coffee all over your keyboard. That means that a stupid number of products run across my desk. Most of them are complete garbage. No joke. And that… Continue reading
Nulla Magna
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vitae dui et nunc ornare vulputate non fringilla massa. Praesent sit amet erat sapien, auctor consectetur ligula. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed non ligula augue. Integer justo arcu, tempor eu venenatis non, sagittis nec lacus. Morbi vitae dui et nunc ornare vulputate… Continue reading
Lessons Learned From Selling 4,335 Copies Of Two Self-Published Non-Fiction Books In 8 Months
8 months ago I published Copywriting For The Rest Of Us and Video Marketing For The Rest Of Us out of frustration. To make a long story short, Copywriting For The Rest Of Us was written in a day using Dragon Naturally Speaking and Video Marketing For The Rest Of Us was an info product I… Continue reading
Psychology and Writing: Creating Real Life Characters Using Psychology Based Character Arcs
Mike Says: This is an AMAZINGLY insightful guest post from writer, poet and blogger Kelsey J. Mills on the finer points of character development. I highly recommend you absorb this post – it’s real value comes from the underlying connections between creating “real” characters and your own inner psychology. Truth be told, I’m not a fan… Continue reading
How To Write Honestly
In the beginning, middle and end of every writer’s career there is a two headed dragon that must be slain. This nasty beast goes by several names: “Writing Style” “Effective Prose” and even worse… “Better writing” To defeat the dragon and salvage any type of writing career you must first realize its true identity, only… Continue reading